2020
Technical Session - IFT Developing Clean Label Products
by Dave Lundahl, CEO InsightsNow and Mark Crowell, CEO CuliNex
Monday, February 24th
1:00 PM - 4:00 PM
Double Tree by Hilton Hotel Portland
1000 NE Multnomah Street
Portland, OR 97232
Join this hands on, interactive workshop to learn how to accelerate your product development initiatives and overcome the challenges posed by the clean label food movement. This session will show you a systematic approach to incorporate the voice of the consumer in product design, to rapidly iterate prototypes, to have small batch production runs made and shipped to live market tests that validate your products before the big investments are made in national rollouts.
Learning goals:
Learning goals:
- Defining the Clean Label Food Movement (Dave Lundahl)
- The CRAEVS Process for Clean Label Culinary Design (Mark Crowell)
- Plant-Based Burger Case Study
About the Speakers
Dr. David Lundahl –
Biography:
Dr. David Lundahl founded InsightsNow, Inc. in 2003, with a vision and passion for integrating sensory and behavioral science to deepen consumer insights. In 2017, he was recognized as Change Agent of the Year by NextGen Marketing Research and Women in Research for his work on Clean Label, and was a 2018 instructor at the IFT Clean Label Workshop. David is an author on speed to market through behavioral insights (2012, “Breakthrough Food Product Innovation through Emotions Research”). He serves on the Oregon State University Food Science and Technology Department Advisory Board and School of Business Marketing Advisory Council. He was a 1996 founding faculty member for the Food Innovation Center (Portland, OR) and an Associate Professor within the Oregon State University Department of Food Science & Technology; has been a professional member of IFT since 1985; is an active speaker for regional IFT Sections; and Chaired the Sensory and Consumer Sciences Division of IFT in 2000.
2019 Talks:
Subject Matter:
Biography:
Dr. David Lundahl founded InsightsNow, Inc. in 2003, with a vision and passion for integrating sensory and behavioral science to deepen consumer insights. In 2017, he was recognized as Change Agent of the Year by NextGen Marketing Research and Women in Research for his work on Clean Label, and was a 2018 instructor at the IFT Clean Label Workshop. David is an author on speed to market through behavioral insights (2012, “Breakthrough Food Product Innovation through Emotions Research”). He serves on the Oregon State University Food Science and Technology Department Advisory Board and School of Business Marketing Advisory Council. He was a 1996 founding faculty member for the Food Innovation Center (Portland, OR) and an Associate Professor within the Oregon State University Department of Food Science & Technology; has been a professional member of IFT since 1985; is an active speaker for regional IFT Sections; and Chaired the Sensory and Consumer Sciences Division of IFT in 2000.
2019 Talks:
- GMA Science Forum – March 27, 2019 (Washington DC) –“Workshop: A Clear Perspective on Clean Labeling”
- IFTNext Stage – June 3, 2019 (New Orleans) – “Overcoming Clean Label Challenges in the New Trust Economy”
- IFT – June 4, 2019 (New Orleans) – “Any Hope for GMOs? Understanding Trade-Offs by Clean Label Enthusiasts”
- IFT – June 5, 2019 (New Orleans) – “Implicit, Explicit, or Prospective Thinking and Measuring Human Emotions”
- Pangborn Conference – August 1, 2019 (Edenborough, Scotland), “Incorporating Modes of Thinking into Your Sensory and Consumer Studies”
- Back End of Innovation Conference – November 6, 2019 (Las Vegas) – “Behavioral KPIs to Win in Rapidly Changing Categories - From Impossible to Beyond”
Subject Matter:
- Beyond Impossible – Behavioral KPIs to Win the Plant-based Burger Wars https://www.insightsnow.com/wbnr-plant-burger-behav-kpis/
- InsightsNow’s New Wave of Clean Label Research Uncovers Consumer Misperceptions about Functional Ingredients https://www.insightsnow.com/cle-report-consumer-perceptionsfunctional-ingredients/
- The Future of Packaging in the New Trust Economy https://www.insightsnow.com/wbnr21- packaging-future/
- The Alternative Protein Mindset: Cultivating Consumer Trust https://www.insightsnow.com/wbnr-may19-alt-proteins/
- Clean Label and the new Trust Economy https://www.insightsnow.com/wbnr-apr19-newtrust-econ/
- Sea Salt or Sodium Chloride? Ingredient Scoring Insights for a Perceived Cleaner Label https://www.insightsnow.com/webinar_ingred_score/
Mark J. Crowell, CRC – Founder and CEO
Since Mark founded the company in 2005, CuliNex has become a nationally recognized consultancy focusing on clean label product development. From CuliNex 20,000 square foot Innovation Center in Seattle, WA. Mark oversees an experienced team of Culinologists that assists food manufacturers and ingredient suppliers with achieving their growth goals through new product development.
Prior to CuliNex, Mark spent 7 years as Director of Food Product Development for Starbucks Coffee Company, where he led a team of food scientists and culinarians developing new food products for their Asian, European and North American markets. Previously, Mark served as Director, Menu and Product Development for The Olive Garden, managed restaurant operations and food service concepts for Marriott Corporation, and owned and operated a Mediterranean restaurant in the Washington D.C. area.
Mark has a Masters in Business Administration from Columbia University, a Bachelor of Science in Hotel-Restaurant Management from Florida International University, and an A.O.S. in Culinary Arts from the Culinary Institute of America. During a career spanning more than 40 years, Mark has led operations and product development teams, taught product development at the university level, spoken at numerous industry conferences, written for various food industry publications, and developed a reputation for producing outstanding results for some of the best-known brands in the food industry.
Since Mark founded the company in 2005, CuliNex has become a nationally recognized consultancy focusing on clean label product development. From CuliNex 20,000 square foot Innovation Center in Seattle, WA. Mark oversees an experienced team of Culinologists that assists food manufacturers and ingredient suppliers with achieving their growth goals through new product development.
Prior to CuliNex, Mark spent 7 years as Director of Food Product Development for Starbucks Coffee Company, where he led a team of food scientists and culinarians developing new food products for their Asian, European and North American markets. Previously, Mark served as Director, Menu and Product Development for The Olive Garden, managed restaurant operations and food service concepts for Marriott Corporation, and owned and operated a Mediterranean restaurant in the Washington D.C. area.
Mark has a Masters in Business Administration from Columbia University, a Bachelor of Science in Hotel-Restaurant Management from Florida International University, and an A.O.S. in Culinary Arts from the Culinary Institute of America. During a career spanning more than 40 years, Mark has led operations and product development teams, taught product development at the university level, spoken at numerous industry conferences, written for various food industry publications, and developed a reputation for producing outstanding results for some of the best-known brands in the food industry.
